product manager

Awards winning mobile banking

Role:

Product Manager

Team

- Product Manager - Software factory consultants - Information security analyst - Brand manager

Duration:

12 months

Industry:

Financial

Background

Design of the Mobile Banking app. I defined a better way to authenticate costumers, a new and improved UI, an easier way to make key transactions (improving UX), and a list of new, mobile only, features such as shared payments.

The process

  • Downloaded and try over 200 apps from many countries, not only financial apps, but music, organization, communication, and so on. 

  • Interviewed to all the stakeholders impacted by this design. From branch tellers, IT professionals, VPs and, obviously, users. 

  • Analyzed transactional and behavioral data from BCP's customers.

  • Analyzed trends on the usage of new technologies such as smartphone selling forecasts and cellular data coverage forecast.

The result

As a team we decided that the most efficient and fastest way was to develop native apps for Android and iOS and to leave behind other developments such as Windows Phone, Symbian (Nokia) or Blackberry, because, as trends were saying, they were not going to be representative. 

We added a special security keyboard that prevents from fraud and add some new features such as shared payments and all-in-one product screen, that were very accepted for BCP's customers. 

So far BCP Mobile Banking App users number has raised from 40 thousand users by the end of 2012 to 1M thousand users by the end of 2020 with and excellent customer satisfaction rate.